Mous Lamrabat, a Moroccan-Belgian photographer, draws on his dual culture to use, with humour, the codes of luxury combined with traditional Moroccan objects to convey a message of peace and bring the Western and Oriental worlds together. The artist constructs a colourful, slightly surreal, sensitive and subtly provocative universe through images that are always elegant.
Moroccan-Belgian photographer Mous Lamrabat fashions a parallel universe, where he filters his own multicultural brand through humour, empathy and irreverence. He turns North African stereotypes on their head, skilfully superimposing Western brands and pop culture with symbols drawn from his Euro-African heritage and faith. The result? Jubilation. Mous Lamrabat was born in an Amazigh village in northern Morocco and grew up in Belgium, where he remembers feeling different from everyone else, and this otherness fuelled his photographic vision. It was during a trip to Morocco that he had a revelation, like a flash of light: "Everything was there, right in front of me".
He set about constructing an overloaded universe, where nothing is off-limits and everyone is mixed. The characters that emerge from his works go where they want, and become who they wish to embody. From ethno hangings to lunar landscapes, logos, balloons, hearts and flowers take us on an exotic journey; he shares his world, where the imagination runs wild. With his transcultural spirit and his non-binary vision of this world and how to navigate it, Mous Lamrabat breaks down barriers and spreads his doctrine of inclusion and diversity: "I am a citizen of the world".